Quantcast
Channel: » Marketing
Browsing latest articles
Browse All 13 View Live

4 Simple Steps To A Marketing Plan

Marketing can be a complex endeavor, but most of the time companies and not-for-profit organizations are just looking for a way to “get the message out”.  Unfortunately, most people don’t know where to...

View Article



Patents – A Marketer’s Game Too

Although we do it all the time, the decision to purchase a product is actually a complex calculation.  The purchaser is assessing value, considering alternatives and evaluating the veracity of the...

View Article

Image may be NSFW.
Clik here to view.

Marketers – It’s Hip to be Square!

To me, the ideal marketing executive has experience in four areas: Product or Solution Marketing (market identification and requirements, value propositions, business cases, etc.) Communications...

View Article

Image may be NSFW.
Clik here to view.

Creating Fans

I enjoy comparing notes with marketers in different businesses.  Recently I spoke to an executive with a professional sports team.  What she does is the epitome of content marketing.   After all, for...

View Article

Image may be NSFW.
Clik here to view.

Differentiation According to Jony Ive

One of the foundations of effective marketing is the “differentiated value proposition”. The idea is that if you can come up with a unique way to position your product to your target market, customers...

View Article


Image may be NSFW.
Clik here to view.

Riffing on Differentiation – 7 Pieces of Advice for Product Managers

A rapid energetic often improvised verbal outpouring; especially one that is part of a comic performance. - Merriam-Webster definition of “riffing” Last week I delivered an improvised and somewhat...

View Article

Image may be NSFW.
Clik here to view.

All Business is Show Business

 I had one of those delightful “aha” moments at the dStrategy Ottawa conference recently. I had just heard Erin Crowe, CFO at Senators Sports and Entertainment, and Isabelle Perreault, VP Digital...

View Article

Image may be NSFW.
Clik here to view.

Harnessing the Power of Customer Touch Points

I just registered my twins for their first day of school which also meant their first ride on a school bus. I vividly remember the experience with my eldest and the helpless feeling of leaving her in...

View Article


Image may be NSFW.
Clik here to view.

Turn Your Marketing Metrics Upside Down!

Even the most died-in-the-wool marketing skeptic will grudgingly admit that marketing has some positive effect.  The debate is usually about how much and whether it’s worth the precious dollars spent....

View Article


Image may be NSFW.
Clik here to view.

When Product Managers Become Storytellers

Recently I’ve been working with some experienced product managers on an exciting and innovative program.  These people spend most of their time threading needles:  figuring out how to triage the many...

View Article
Browsing latest articles
Browse All 13 View Live




Latest Images